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From "Fanzine" to "Ezine" - A Brief History of Ezines!

There are some very specific marketing strategies that can be done through Ezines...
Claim your free mini-course.

Best regards,

Andy Uhlig
==============================================

FROM 'FANZINE' TO 'EZINE' - A BRIEF HISTORY OF EZINES!

by Michael Green


==============================================


Maybe it shouldn't come as a big surprise, but most people out there don't actually know what we mean when we casually utter the word 'EZine'.

So let's cut to the chase....An EZine is in fact an Electronically delivered Newsletter. And that means that it is usually delivered by Email.

Phew! That was sure simple!

But if understanding EZines is straightforward enough, then appreciating the origin of the word EZine is anything but a piece of cake!


SO WHERE WAS THE TERM 'EZINE' BORN?

Well the most popular school of thought is that 'EZine' is in fact short for the words 'Electronic' and 'magaZINE'. Put them together and you get 'EZine'.

Yet although this has become the almost universally accepted explanation, it probably ISN'T actually true!

For one thing we've just explained that an EZine is an Electronic Newsletter, NOT an Electronic Magazine. And of course the 'Z' that comes from the word 'magaZine, doesn't even exist in the word 'NEWSLETTER'.

So the reality is that there must have been another explanation for the creation of this new word in our dictionary. Here's a rival theory:


WAY BACK IN TIME CAME THE HUMBLE 'FANZINE':

A fanzine was a publication with a small number of subscribers - (perhaps from 5 - 1,000). Fanzines were targeted publications geared towards specific interests like: SciFi, Fantasy and Football clubs. They were frequently run by committed supporters and the small-time, close knit style of the fans would often contribute to a cult like status for their printed publications.

Those printed publications were called 'FanZines', but were frequently referred to as 'Zines' instead.


MOST EZINES ARE BASED AROUND SPECIFIC INTEREST GROUPS

Back to the modern day and most EZines are based around specific interest groups, just like the Zines once were.

Adding an 'E' on the beginning brings us to the word EZine and this offers us a much more logical explanation for the creation of this new word in the English language.


EZINES ARE MORE ABOUT PROFIT THAN FANZINES EVER WERE

The proliferation in the number of EZines has been dramatic. My best estimate, based on researching and counting directories of EZines, is that there are now in excess of 500,000 different EZine titles out there.

And the reason for the variety of EZines is blindingly obvious: "It's inexpensive to become an EZine editor and publisher".

Having said that it's cheap to get into the market of publishing EZines, most people underestimate the immense amount of effort involved in publishing on a weekly, monthly or on occasion daily basis. EZines can be hard work to produce at high quality - all the time.

And my research has revealed that the purpose of EZines has shifted too.

Whereas EZines were originally published in the FanZine tradition (enthusiasts writing about a subject they love), nowadays most EZines are published for PROFIT.


SAVVY EDITORS KNOW THERE'S MONEY TO BE MADE

You see people have realized that an Opt-In EZine publication can not only pay for itself, but it can also generate very significant levels of income for their owners through the promotion of online products and services in particular. Savvy editors know that their personal endorsement for a third-party product can net a rich return from a loyal EZine readership.

So whilst the origin of the word EZine may still be shrouded in mystery, the current day purpose of many EZines isn't. And the best EZines of all provide rich content to their readership and a welcome source of income to their owners.

Good luck with your own Ezine,

Michael Green

Ezine & Newsletter Expert.

---------------------------------------------------------
The writer, Michael Green, is an acknowledged expert in
Newsletter and Ezine publishing. He has created a toolkit
to assist budding EZine editors to develop their own
money-making Newsletters. Michael's "Easy Ezine Toolkit"
provides step-by-step guidance for establishing your own
successful EZine and shows you how to turn it into a
money-making venture. To create your own great Ezine now
click here ===> EasyEzineToolKit
============================================

Michael Green is amazing! His information is outstanding and helps me stay on top of current developements in my online businesses. His EasyEzineToolKit is no exception.

Andy Uhlig

==============================================

Why 'Filters' Make This A Surprisingly
Good Time To Start An EZINE

by Michael Green

===============================================

Everyone knows that email filtering has gone into overdrive
- and for a good reason.

With so much späm flying about, it would be virtually
impossible to make use of this modern communication medium,
without a few sensible filtering systems in place.

But unfortunately, this desirable quest to end the deluge
of unwanted email has had a very nasty side-effect for Ezine
Editors and Online Marketers everywhere. Now even legitimate
email is getting caught in the filter trap.

So whereas in the past, an Ezine Editor could write what
they liked without worrying too much about style and tone,
now they'll have to have close regard for the language and
punctuation used throughout. Otherwise their Ezine simply
won't get delivered.


EVERY CLOUD HAS A SILVER LINING

With every problem comes a silver lining, and it's no
different with email filters and the CAN-SPAM legislation.

While it is certainly true that as an Ezine Editor you'll
have to work harder than ever to ensure that your email
reaches its intended recipient, the rewards for achieving
your target reader are actually higher than ever.

That's because with so many other newsletters getting
automatically deleted prior to them even reaching the
subscriber, when yours gets through, you've most likely
already worked to gain the trust of your reader.


WHAT DOES THAT MEAN IN PRACTICE?

Basically, now it's only the quality newsletters that now
get delivered and if you are able to make yours number
amongst this group, then you are virtually guaranteed a
hearing from the end reader. Let's face it, if your Ezine
was junk, then it wouldn't have even reached their inbox.


HOW TO ENSURE THAT YOUR EZINE REACHES ITS TARGET:

ASK THEM TO ADD YOU TO THEIR FILTER AT SIGN-UP. This is
simple, yet surprisingly effective. During the sign-up
process for your newsletter, specifically remind your
recipient to add your email address to their filter
in order to let your Ezine through.


DOUBLE OPTIN is increasingly becoming a reliable way to
ensure that your newsletter has the credibility to reach
your recipient. Having gone through the process of
requesting that your reader confirms their registration,
make sure you remind them in the first line of each Ezine
you send them that they're receiving this following their
own double opt-in confirmation.


QUALITY, QUALITY, QUALITY. The most important step of all
is to ensure that the information that you're sending
your readers is pure quality. Avoid over-punctuation with
exclamation marks and avoid excessive use of that word
which means that something doesn't cost anything.


Writing in sensible, measured, tones will ensure that your
Ezine stands a good chance of actually being received. As
this article suggest, having been one of the 'chosen' few
to make it past the filters, you're going to stand an even
better chance of making an impact than in the old days.

Previously anyone's trashy newsletter could fill up an
inbox, but now only the best get through.

In many ways, there has therefore never been a better time
to start an Ezine than today.


------------------------------------------------------------
Michael Green is an accomplished Ezine editor and recognized
internet marketing expert. His Easy Ezine Toolkit sets the
benchmark for budding Ezine Editors everywhere and you can
find his highly recommended toolkit at EasyEzineToolkit
-----------------------------------------------------------

How to Write A Newsletter Without Doing ALL the Hard Work!

Looking for ways to connect with business associates, your affiliates or even friends? - Writing your own newsletter may be the answer. Here is a short mini-course you can subscribe to and learn more. I highly recommend Michael Green's expertise! - Click here for the mini-course.

Best regards,

Andy Uhlig
========================================

THE NEWSLETTER EXPLOSION
How To Write A Newsletter Without Doing ALL The Hard Work!

By Michael Green

========================================

Newsletters have become an increasingly popular way to
communicate and it isn’t hard to see why.

Back in the days when printing was the only method of publishing
a newsletter, the rules were different.

The production costs (print & distribution) were high and this
excluded many people from producing their own newsletters.

But with the Internet and Email, the rules have completely
changed...

Nowadays newsletters are incredibly cheap to produce and
distribute over the Net. This fact has led to an explosion in
the number of titles. And whilst it’s impossible to know
precisely, one recent credible estimate said that there are
between 3 and 400,000 newsletter titles published on the web
and via email each month!

OBSCURE INTEREST GROUPS NOW HAVE THEIR OWN NEWSLETTERS
The ultra low cost of producing a newsletter, combined with
the global nature of the Internet, has meant that any band
of people with an obscure minority interest can now viably
publish their own newsletter.

Hence most Internet newsletters have a distribution of less
than a thousand and many have memberships in the low
hundreds or less.

THOUSANDS OF NEW NEWSLETTER EDITORS
But the explosion in newsletter titles has led to a whole
band of first-time newsletter editors.

Many of them are home based. Nearly all of them
under-resourced for the writing task ahead.

So here’s one useful tip that during my lengthy newsletter
editing career, I’ve used successfully many hundreds of times.
I call it:

"How To Write A Newsletter Without Doing ALL The Hard Work"

One of the greatest challenges for any newsletter editor is not
as the job title suggests 'editing', but finding or producing the
content.
Some people view newsletter editors in the same light as magazine
editors. Nice comparison shame it just isn't true!

You see a magazine editor probably has a sub-editor, a
photographer, a picture editor and a number of reporters or
feature writers. They probably still complain that they are badly
under-resourced. But they are not compared with you of course.

So you've got to learn a few shortcuts! Here's one to start with:

CONDUCT AN INTERVIEW AND TAPE IT.
Get hold of a key member of staff, head of the sailing club,
whoever is appropriate to your newsletter. Tell them that you
know that there's an audience out there who would just love to
hear about his/her views and that you're coming down to do an
interview (this can be done over the phone if need be).

Now set your Voice Recorder, Answering Machine or Dictaphone
running and ask the key questions you know your readership is
waiting to hear the answers to.

Remember to ask the open ended questions. Those are the ones
starting with; who, what, why, when, where and how.

Remember you want to keep the content as interesting as
possible. And there’s nothing more interesting to the reader
than hearing about something that answers a problem that they
have. So keep the interview rich in problem solving and
benefits and you can’t go far wrong.

When you've finished the interview off you go with say 20-30
minutes of recording and your job is simply to play it back
and write it out, editing as you go.

Good luck,
Michael Green

© How To Corporation. All rights reserved.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
The author Michael Green has developed a TOOLKIT called
"How To Write A Newsletter". It comes complete with
hundreds of Copyright Free Articles, DTP Templates a How To
Manual and lots more. A must for all Newsletter Editors!
Check out ===> HowToWriteANewsletter
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Why Having a Great Website Might Be Utterly Worthless!

People come on the Internet to seek INFORMATION and when convinced on the information when found, and only then, will they buy!

Here are some great tips on focusing when building a sales message and acces to the HowToPROMOTEaProduct toolkit .

Best regards,

Andy Uhlig

=====================================

Why Having A Great Website Might Be Utterly Worthless!

by Michael Green

=====================================


You've seen this for yourself. You arrive at a website and
you're greeted with a fanfare of flashy graphics and audio.

The creator intended for you to be impressed, perhaps even
blown- away. But in reality, you're a little annoyed not to
be able to access the information you sought quickly and
easily.

Worse is to come, as your computer suddenly insists that
you download the latest flash accessory, and that's just
to get past the intro page...

... oh boy - you've had enough and with a click of your
mouse, you're outta there!


EXPENSIVE WEBSITE - LOWSY VISITOR CONVERSION!

Let's be honest, there's really no point in spending a
fortune building an all singing - all dancing website, if
your real objective is to sell a product or service online.

What you need to do is work out a way of developing a
site which is so compelling that your visitor simply can't
leave, without grabbing their credit card and giving you
their order - there and then.


CAN A WEBSITE REALLY SELL YOUR PRODUCT OR SERVICE?

You bet. Actually a well written, yet very basically
presented website can easily outsell all those flashy
expensive sites that you click-away from faster than you
can say Jack Robinson.

There are many secrets to successfully selling right of
your web page, but these 4 pointers are, I believe, the
most crucial lessons to take onboard.

1. Use one long web page, rather than multiple pages.

2. Don't provide external hyperlinks. They just allow folks
to click away from your site.

3. Remember to ask for the order. Too many websites fall at
the last hurdle. The prospect is warmed up and then the
website writer fails to close the deal.

4. Great copy sells and it'll be worth your time and effort
to learn how to create it!

Of course there are dozens of other great techniques to use
when building your own sales letter and you can learn all
about them in my HowToPROMOTEaProduct toolkit.

The key point to keep in mind is that what looks great,
doesn't necessarily earn you money. But flashy websites
don't get built for nothing - so the problem is that this
simple lesson can be an expensive one to learn!


------------------------------------------------------------
Michael Green is the creator of 16 online products including
the popular "How To Promote A Product" toolkit. Michael will
lead you through the 24 Power Keys guaranteed to help you
promote and sell your own product, service or even business
online today.
Take a look at >>> HowToPROMOTEaProduct
------------------------------------------------------------

How to Avoid Wasting Your Most Valuable Online Asset - Time!

Yesterday was one of the days I sat down at my computere, knowing that I had a lot to do:

--Check on my e-mails and answer them
--Look after new sign-ups in my affiliate programs
--Continue writing my newsletters
--Visit my blogs and publish
etc.

...let me just tell you that yesterday was not productive for me. I was distracted and did not set myself a clear goal what I wanted to accomplish. And it's ok; nobody is perfect. I let it go...

Then I came across this letter. Wow! Very timely...

Best regards,

Andy


=====================================

How To Avoid Wasting Your Most Valuable Online Asset - TIME!

by Michael Green

=====================================


If you're involved in an internet marketing business, then
you've probably already come face-to-face with your #1
enemy - "Time Wasting".

What you need to know is that "Time Is Money". And this
applies even more to the online world, than in regular
business.

You see, anyone can become an online entrepreneur. It
doesn't involve start-up capital or expensive equipment to
start. A low grade PC and a net connection is all you need.

And since cash isn't really a barrier, time-management has
become all the more critical. Your challenge for success is
simply to get more done - in less time.

So what are the greatest online time wasters and what can
you do to avoid them?

1. Retyping the same old thing time and time again.
2. Failing to manage your email effectively.
3. Getting sucked into pointless forum discussions.
4. Failing to set a goal, before you switch the computer on.


Retyping the same old thing time and time again.
------------------------------------------------

This sounds simple. But stop and think how many times you
retype the same old simple information.

Most people have cottoned on to automating their email
signature, but you can go far beyond that when it comes to
communicating words quickly.

Get yourself a clickboard or shortcut extender. This will
enable you to write much faster and prevent you from ever
having to type the same thing twice.

I use this utility http://www.howtocorp.com/typepilot, but
there are lots of other useful typing assistant utilities
available. Find a discussion on the subject on my forum:
http://www.howtocorp.com/cgi-bin/webbbs_config.pl/read/7271


Failing to manage your email effectively.
-----------------------------------------

I know, there's so much spam flying around, but you should
be attempting to win this war with a few weapons of your
own installed on your computer.

i. Make sure you have a working piece of anti-spam software
set up. Whilst sometimes the wrong messages will get
trapped, the best software will still remove 98% of the
emails that you don't want. Make sure they are filtered
into a junk email file, so you can manually sift
through them afterwards and pull back any that have
been incorrectly assumed to be unwanted.

ii. Set up folders in your inbox and get yourself properly
organized. I keep a folder for SALES, another one for
FEEDBACK and others for JOINT VENTURES + many more.


Getting sucked into pointless forum discussions.
------------------------------------------------

As someone who owns the fastest growing internet marketing
forum, I can tell you the truth.

Forums can be incredible marketing resources, but they can
also crucify huge amounts of your time by sucking you into
discussions that you just don't need to have.

So structure your time and include some forum reading and
posting - but avoid spending wasted hours in protracted
debates with people who are never going to buy from you
anyway.

Better still sign yourself up to a good weekly forum
roundup and that way you can keep yourself up-to-date, but
without checking in every minute of the day. My own 'How To'
Forum is called TOP POSTS and you can receive it each
Thursday by sending a blank email
to mailto:topposts@howtocorp.par32.com


Failing to set a goal, before you switch the computer on.
---------------------------------------------------------

It's so easy to sit down, decide you'll take a quick look at
some website, only to enter a mini-time warp. Three hours
later you look up and discover you've yet to do a thing.

The internet has an uncanny capacity to "Waste Your Time"
and you've got to be resolute in your desire to beat off
the temptation to click all those enticing links.

I avoid this problem by proactively thinking about what I
plan to achieve each day... before I even sit down at my PC.

Remember, by the time you've turned on your monitor... it's
already too late!

To your online success!

Michael Green
Developer of the "Create & Sell Products Online" toolkit.


------------------------------------------------------------
Well known internet marketer, Michael Green, has built his
name by developing 13 award-winning toolkits - sold online.
BUT... he only works a day a week on his 'How To' business
and other marketers are left wondering how come he has more
hours in his days. Michael has written a toolkit which
reveals all and you can emulate his success by picking up a
copy at CreateAndSellproductsOnline

How to Completely *FAIL* as an Online Marketer!

"Hip, Hype & Hypertext" is the title of a speech I am giving on the topic of failure vs. success on internet marketing. Michael's article below boils it down to the most important points to remember.

Be strategic; don't get "hyped", instead plan to CreateAndSellproductsOnline !

Best regards,

Andy Uhlig

=====================================

"HOW TO COMPLETELY *FAIL* AS AN ONLINE MARKETER!"

By Michael Green

=====================================

If you’re looking to FAIL online then really...that’s no
problem!

Rather than building an internet business that can earn you
money while you're asleep – it is every bit as easy to idly
waste hours, days or months getting nowhere, whilst chasing
empty promises of riches "just-down-the-line".


HOW CAN I ACHIEVE SUCH SPECTACULAR FAILURE?

That's simple too...just follow these 3 steps:

1. Believe all the hype about money being EASY to make on
the internet.

2. Believe that you'll achieve long-term success WITHOUT
working hard.

3. View EVERY advertised promise of easy RICHES, as if
they were gospel truth.


WHAT NEXT?

Now just sit back and wait...
and wait...
and wait...

...Because what will happen next is precisely...*NOTHING*.


THE LAWS OF BUSINESS AREN'T RE-WRITTEN
BY INTERNET MARKETING

The first thing to know about selling products on the Net is
that the same old laws of business DO still apply. Time
tested basics like: hard work and determination,
entrepreneurship and original thinking, are still the
resources that create your wealth and success.

But sadly, a lot of people are being conned. It seems like
every week there's a new *HOT* marketing program which
promises that if you simply do little more than sign
yourself up, the program will pay you generously for years
to come.

What nonsense!

Making money online requires a solid proposition, original
thinking and your work to be intelligently directed.


CAN A LOT OF MONEY BE MADE ONLINE? SURE IT CAN.

Some of us have been fortunate enough to experience an
exciting rollercoaster ride going from ZERO to HUGE success
quickly, if not quite overnight.

But most gurus have done this through creating original
products (that's been my route) or at least through some
original thinking and market leadership.

None of us have believed in the get rich quick schemes. All
have recognized that we'd need to work smartly and probably
quite hard to get to the top of the internet marketing
industry.


FOUR TOP TIMEWASTERS TO RE-CONSIDER

1. UNLIMITED FREE VISITORS TO YOUR WEBSITE TODAY
People earn credits by visiting your website. These
services do work and you'll get thousands of visitors. But
will the visitors actually buy at your site? Nope!

They're at your site for the same reason that you visited
theirs, to earn them a credit. They are not interested in
your product and since their presence screws up your ability
to monitor a reliable Visitor-to-Sales ratio, you're better
off without them.


2. CREDITS TO READ EMAIL WITH ADS
You earn credits to read emails containing ads, verify that
you've opened (though not read of course) the email by
clicking on a link. The service works and you'll get your
ads sent out within emails to thousands. But no one is
really interested in your ads and you’ll have to keep
receiving and opening entirely unproductive emails. The
result is a complete waste of your VALUABLE online time.


3. POSTING TO FREE FOR ALLs (FFAs)
It's easy to do, will create a ton of email back to you and
will generally be ignored by everyone. Don’t bother, unless
you enjoy wasting your time.


4. ANY PROGRAM WHICH MENTIONS FORCED MATRIX
Upline...Downline. These programs come and go faster than
the seasons and, unless you happen to start them, you're
unlikely to make any money. Even if you did it would be a
temporary income, as these programs soon burn out. Spend
your time doing something which builds you an online
business future!



TIPS FOR BUILDING YOUR SUCCESSFUL ONLINE BUSINESS

1. Don't fall for anything which is too easy to be true
(examples above).

2. Understand that the laws of business have NOT been
re-written by internet marketers - you've still got
to work hard and smart.

3. Maximize your online time. Don't get sidetracked into
ANY timewasters.

4. Be original. Usually that means developing your own
products so you control both supply and distribution.


To your online marketing success!

Yours,

Michael Green
Author: "How To Create & SELL Products ONLINE"

---------------------------------------
The author, Michael Green, built his own uniquely successful
online marketing business by following the principles
outlined in the article above. Now, for the first time ever,
Michael is sharing his detailed roadmap to success in his
latest Toolkit called "How To Create And SELL Products
ONLINE". Find out exactly how you can become a successful
online marketer today, by visiting: CreateAndSellproductsOnline
---------------------------------------

Why Your Newsletter Must Get a Personality Today!

Building relationships is key. The best way to do that is by creating and distributing your own newsletter to your list.

Check out the article below and learn more about HowToWriteANewsletter.

Best regards,

Andy Uhlig

==============================

Newsletters That Rock!
Why Your Newsletter Must Get A Personality Today!

By Michael Green

==============================


Newsletters are becoming ever more popular. Not surprising
– since all editors know that they are a tried and tested
method for both disseminating information and subtly (and
quite frequently blatantly) promoting any product or
service. In short, newsletters work for their owners.


IT’S A CROWDED WORLD OUT THERE.
But the Internet and Email (as well as lower print
production costs) have meant that the number of newsletter
Titles is growing at breakneck speed!

And with new Titles being published by the hour - covering
just about every subject under the sun - the market is
getting pretty jam-packed out there.

So how are you going to ensure that your newsletter doesn’t
get crowded-out? How will you guarantee that your
publication gains and develops a truly loyal readership,
when they could so easily be distracted by your
competitors’ newsletter offerings?

The answer?


YOU’VE GOT TO GIVE YOUR PUBLICATION A TON OF
"NEWSLETTER PERSONALITY".

Or to put it more accurately, you actually need to allow
your own personality the space to shine through and
dominate your written publication.

You see, when somebody meets you face-to-face they are
quickly presented with (and pick up on) your personality
traits and this makes you instantly memorable. Even when
you have a conversation on the phone, you naturally give
over a whole range of characteristics that mean that
you’ll likely be remembered in the future.

But once you’re in writing, particularly if it’s in the
form of a plain text email, then you’ve got to fight
harder to have your personality shine through.

And the stakes couldn’t be higher. If you fail to
impress your readers, then they will quickly forget all
about you and move onto your competition. But the *best*
way to distinguish yourself is to let your personality
leap at the reader, right off the page or screen!

Now many newsletter editors face a problem that they are
more accustomed to writing somber business documents
than publishing a lively and memorable read.


HERE IS A TIP TO HELP YOU GET YOUR
"NEWSLETTER PERSONALITY" RIGHT OUT THERE.

Think about your favorite newspaper. Maybe it’s the New
York Times, USA Today or some local paper that you buy
weekly. Somewhere in that paper there will be a
columnist that you probably turn to and read week-in
week-out. Why? Because you feel you know the
characteristics of the writer. You understand where
they’re coming from, on a whole range of issues. You
either empathize with their views or read the column
because it makes you angry and you enjoy the controversy.

No matter. What that journalist has achieved is to make
their own personality leap from the paper. And you need
to emulate precisely that approach in your entire
newsletter!


HOW TO HAVE COMPLETE STRANGERS FEEL THEY KNOW YOU.

If you don’t do it already, start telling your readership
a little bit about yourself. People like to feel they
know you and understand where you’re coming from. Here
are some handy pointers. Just pull out and use the ones
that best apply for your own newsletter readership.

- ENSURE THAT YOUR READERS KNOW WHERE YOU ARE FROM.
People automatically start to think they know you and
build a picture just from a place name, State or Country.
You may not have been there for years, but it’ll start to
build an image picture in your readers’ minds!

- ESTABLISH WHETHER YOU ARE STRAIGHT-LACED OR A
BIT OF A JOKER.
Humor can work wonders, but if you’re not a natural funny
man (or woman) then don’t try and fake it.
Just beyourself.

- BE FORTHRIGHT ABOUT YOUR VIEWS.
Don’t sit on the fence worrying about whether your
readership will agree or not. Establish where you are
coming from straight-away and celebrate the fact. Either
your readers will agree or if they disagree, it will
create some interest and soon you’ll get readers letters,
etc...you get the idea.


Whether you’re new to the newsletter editing game or
already established, remember that your readers have a
choice. If your publication comes across as faceless and
lacking in personality, the chances are your readers will
jump ship, right across to the nearest competition.

Good luck,
Michael Green

© How To Corporation. All rights reserved.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
The author Michael Green has developed a TOOLKIT for
Newsletter Editors called "How To Write A Newsletter".
The Toolkit comes packed with hundreds of excellent ways
to enhance your newsletter publication.
But there's more! Michael provides the would be newsletter
editor with Copyright Free Articles, DTP Templates and
a much more. A absolute must for all Newsletter Editors!
Check out ===> HowToWriteANewsletter
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Why owning your own forum is the next BIG thing!

Communicate your expertise - invite others to communicate their expertise - let anyone ask questions - build a community - let your personality shine through - build credibility!

Having your own forum is very powerful! Read this interesting article below by Michael Green!

To your success!

Andy Uhlig


==================================
The Forum Phenomena

WHY OWNING YOUR OWN FORUM IS THE NEXT *BIG* THING!

by Michael Green

==================================

It seems like every Tom, Dick and Harriett now owns their
own Ezine or Newsletter. So where are savvy marketers
looking to gain their next competitive edge?

Here's the answer...

... They're setting up their own Discussion Forums!

Almost overnight discussion forums have become an essential
weapon in the armory of every successful online marketer.

And that's no surprise when you consider that some of the
big marketing forums are now attracting 4 million page
visits per month.

Just before Christmas I set up my own forum and within a
matter of weeks was receiving thousands of visitors per
day.


BUT HOW DO FORUM VISITORS EQUATE TO PROFITS FOR YOU?

Okay I hear you say... so forums can drive a massive amount
of traffic, but how does that help me make money through
internet marketing?

Actually in pretty much the same way as owning a credible
Newsletter can build your wealth and, over time, generate
a healthy income for you.

You see, as the owner and moderator of a forum, your
credibility will grow fast and before you know it...visitors
will be hanging on your every word.

From that point onwards, it doesn't take a massive leap of
the imagination to appreciate how this kind of POWER can
lead to increased profits for you.

All you now need to do is quietly talk about the right
products and services and others will likely pile in. If
you like, it's a subtle form of product placement.

Plus of course, since you own the forum, you have the
opportunity to include your own banner ads or text links to
every thread or page. You can see how this is done on my
own forum at HowToCorp.com/forum

BUT... just like the responsible newsletter editor, you
MUST ensure that you are recommending only the BEST products
and services. Otherwise you'll quickly lose all your
credibility . Oh and your forum audience and regular posters
will disappear too.


OWNING YOUR OWN FORUM CAN HAVE OTHER SPIN-OFFS

* WITH A FORUM YOU CAN ANSWER ANY QUESTION JUST ONCE
If you find yourself in the position of repeatably being
asked the exact same question about your product or
service, then a forum can provide a place for you to post
the answer once and for all. After that you'll just refer
people to your forum thread on the subject.


* OTHERS WILL ANSWER QUESTIONS FOR YOU
A bunch of enthusiasts will most likely gather at your
forum and act as an external customer services facility
for you. Your forum can cut your workload dramatically.


* SHOWCASE NEW AND UPCOMING PRODUCTS
I often release information about my forthcoming projects
to the folks at my own forum before anywhere else. It's a
trusted community where I can get valuable thoughts and
feedback before launching a toolkit to the public at
large.


SO WHAT ARE THE DOWNSIDES TO RUNNING YOUR OWN FORUM?

Well you'll need to devote a certain amount of time to
monitoring the posts and ensuring that SPAM isn't turning
up on your forum. Naturally it will, so you'll need to
delete it. Ignore your discussion board and you'll quickly
discover that it has been filled with worthless JUNK posts
and this will immediately devalue the board.


Newsgroups have been around since before the dawn of the
internet - so you may well be asking yourself: "Why are
they really *hot* now?"

Traditional Newsgroups used to require special software to
access and even though they have been popularized through
Google, they're gradually losing their importance.

At the same time anyone who can set up a website can now
set up their own forum - so they're here to stay and
naturally "switched-on" internet marketers are taking full
advantage.

I look forward to posting in your discussion forum soon!

Michael Green

Founder "How To" Corp
HowToStartAForum

------------------------------------------------------------
The author has created the web's first ever eGuide tutorial
which shows you precisely how to establish your very own
online Discussion FORUM. Discover everything you need to
know in order to create and draw visitors to your very own
FORUM today at HowToStartAForum .
------------------------------------------------------------

Why "Opt-In" is really the only game in town!

This article helped me see why opt-ins help me find people that really want to work with me. Ezine marketing plays a crucial role in creating opt-ins.
Get your own Ezine Tool Kit here!


To your success!

Andy Uhlig


===========================================

WHY "OPT-IN" IS REALLY THE *ONLY* GAME IN TOWN!

by Michael Green


===========================================

So what’s all this fuss we keep hearing about "Opt-In" email
then?

Well to put it simply, unlike "Junk or Spam" email, "Opt-In"
means you’ve explicitly received the recipient’s permission to
send them your message. In other words your readers have
specifically signed themselves up to your publication, and the
difference can be like dynamite!


SINGLE AND DOUBLE "OPT-IN"

You may have come across these terms. So let’s clear them up once and for all.

Single "Opt-In" means that you invited someone to join your list, they provided their email address and opted themselves in to receiving your mailings.

Double "Opt-In" means that the same thing happened, and they
signed themselves up to your list, but then - just to make sure
they really meant it - they had to confirm their subscription by
clicking *Reply* to a confirmation email you sent them or by
clicking a web link to confirm their subscription.


SO WHICH IS BETTER? SINGLE OR DOUBLE "OPT-IN"

Well a Double "Opt-In" subscriber list is considered to be made
up of higher quality prospects.

Why?

Because by emailing the contact to ask if they definitely want
to receive your Ezine, you’re performing three important tasks:


DOUBLE "OPT-IN"

*1* You’re testing their commitment to receiving your
information at all. If they can’t be bothered to confirm the
subscription, then maybe they didn't want the information in
the first place!

*2* You are removing the element of doubt that someone else may have deliberately or inadvertently used their email address
to sign up with. Double "Opting-In" means that everything is
nicely confirmed.

*3* You’re removing any possibility (well almost any) of that
prospect complaining to your Internet Service Provider (ISP)
in the future. Or even if they did you’d have evidence that
they really had consented.

So Double "Opt-In" is a nice idea in theory, but sometimes it won't be all that practical.


SINGLE "OPT-IN"

One of the techniques frequently used to gather email addresses
is a Pop-Up box that you might place on your website. This will
invite the person browsing to enter their first name (so you can
personalize your message to them) and their email address. This
is usually done in return for a mini-series of tips and hints or
some kind of free report, frequently followed up by further Ezine Newsletter issues.

Under these circumstances, most marketers would agree that it
would get a little cumbersome to be asking people to reconfirm
their subscription over-again. After all, the average prospect
browsing wants to do things quickly, without being bothered by
additional email messages.

So there’s a balance to be struck between the advantages of
Double "Opt-In" and the speed and efficiency of Single "Opt-In".

Either way at least you will have explicitly received permission
to be marketing to your list, and this will put you miles ahead
of the brain-dead spammers!


AND SPAM EMAIL IS REALLY DEAD!

Let me save you some trouble. If you were ever tempted by an
offer of: "60 million email addresses on one CD for just $49" or
something similar....FORGET IT.

Here’s precisely what will happen to you if you get tempted to
send spam email:


*1* You’ll upset virtually everyone you send your email to and
most likely won’t make any sales.

*2* You’ll be the subject of some pretty vicious reprisals.
Nowadays this probably includes some very disgruntled
individual deliberately sending you a virus.

*3* You’ll find yourself excommunicated from your Internet
Service Provider and searching for a new host.


Oh, and if that doesn’t all sound bad enough, you will have
instantly established yourself with a very unenviable reputation. Your brief online business career will be over.


"OPT-IN" IS HARDER WORK

I often hear people grumble that "Opt-In" is terribly hard work.
And I can’t deny that it takes more time and effort than buying
a CD off-the-shelf with a million ‘unwilling’ recipients.

But done properly, a list of receptive "Opt-In" subscribers will
pay you back time and time again. In short - done right - the
effort will be well worth the return.

So don’t be tempted by "spam" short-cuts, do it properly and
build yourself a good "Opt-In" mailing list.

=============================================
The author, Ezine Guru Michael Green, has developed a toolkit
specifically for people looking to build themselves a successful
online businesses, based around the principles of "Opt-In"
marketing. He shows you how to easily attract subscribers
who will form the foundation of a very healthy and profitable online business. Pick up your copy now:
==>Click here now to get your own Ezine Tool Kit<===
=============================================

Why you should only follow one Guru

This is a very informative letter. I highly recommend Michael Green's products!


========================================

Why You Should Only Follow One "Guru" At A Time!

By Michael Green

========================================

If you are out there trying to make money via Internet Marketing
then you are not by any means alone.

There are now tens-of-thousands of folks working part-time,
trying to generate enough income to leave their 9-5 and live off
their online income for good.

But sadly, for most of these people, the reality is that they
will probably scrape by month-by-month, earning the odd commission
check, but never really breaking thru' to the "Online Big Time"!

Now as someone who has been fortunate enough to translate that
ultimate dream of making enough money 'while I sleep', to give up
my day job (if I chose to), I've been troubled about why others
work just as hard as me (or harder) online - but never seem to make
it to the holy grail of internet profits.

So eventually I conducted a piece of research using the responses
from people who have taken my internet marketing mini-course.

And the results were most revealing...


TOO MANY EXPERTS - TOO LITTLE TIME!

Something that I had long suspected and have even experienced
for myself, turns out to be absolutely true.

There is a lot of excellent help and advice available out there
for online marketers.

In fact you don't need to look very far and you'll soon be
stumbling across internet marketing experts that'll tell you
much about important subjects like:

> product creation

> autoresponders

> opt-in lists

> follow-up marketing

> choosing the right pricing

> running affiliate programs

> and so on...and so forth...

BUT, confusingly each and every one of these "experts" sets
themselves up to be an authoritative "guru".

And now suddenly (for the average Joe trying to make a good living
online) the marketplace in advice is overcrowded and *very*
confusing.

Sure, a lot of the available information seems to be very good,
but where should you start and who should you believe?

Worse still...one expert seems to be contradicting the next and
everyone is SHOUTING so loud that you just don't know what to
do for the best (or first).

And the result of all this?

COMPLETE PARALYSIS!

Your online work lacks direction. One minute you're following
guru "A", next you're dipping into guru "B's" advice, but then an
email pops through from guru "S" and what they have to say looks
simply irresistible. Suddenly you are being pulled in so many
directions that you just can't think where to start!


ONE "GURU" AT A TIME PLEASE!

So what should you be doing to build your own successful online
business?

For me (and for those who I have tutored), the answer has been to
select one 'all round expert' to follow. Find a marketing "guru"
who you feel comfortable with. Someone who you've read a little
about and believe can educate you in the rights and wrongs of
online product creation and marketing.

Most importantly, take a look at the writing style of the "guru"
you are thinking of learning from. And ask yourself?

> Is this a writing style that I can understand?

> Does this "guru" have a natural ability to put a lot of
information across to me in a clear and readable fashion?

And most importantly of all...

> Has this so called "guru" really done this for themselves?
Or to put it another way - do they know what they're talking
about?


NOW FOCUS ON THIS ONE PERSON UNTIL
YOU'VE ACHIEVED ONLINE SUCCESS

Having answered the above questions and chosen your expert -
*follow them* until you have become successful yourself.

If you've chosen wisely, then having purchased some of your gurus
information, they won't mind when you come back to ask the
occasional direct question.

For example, I frequently receive emails like:

"Michael, I read what you said about XYZ, but could you point
me in the right direction to achieve this other important
challenge?"

Follow a knowledgeable expert and they won't mind sharing a
little extra information with you.

But, best of all if you concentrate on one person's advice at a
time, you are far more likely to make a success of your own
online business - if only because you won't waste loads of your
time trying out a little bit from everyone, and being pulled in
so many directions that you end up achieving nothing.

To your online marketing success!


Michael Green
Developer of the "Create & Sell Products Online" toolkit.
http://www.howtocorp.com/sales.php?offer=smartecre&pid=30

-----------------------------------------------------------------
You can develop your own online business by following the step-by
step advice of the above author, Michael Green. He has created
a toolkit for anyone wanting to create their own successful online
business. Michael's own range of online products are in the top
10 on ClickBank's marketplace, proving that he is a top online
marketer himself. His latest toolkit shows you exactly how to
follow in his footsteps, to create your own online business.
Find out more at
===> http://www.howtocorp.com/sales.php?offer=smartecre&pid=30
----------------------------------------------------------------