12 Reasons to Market With Postcards
Copyright 2005 Bob Leduc
http://BobLeduc.com
If your marketing activity doesn't include postcards, you're
overlooking a highly effective and very low-cost sales tool.
Here are 12 of the many reasons postcards should be part of
your marketing program...
1. Postcards Work for Any Business
Postcards can produce all kinds of sales activity for all
types of businesses. For example, they can produce web site
traffic for online marketers, floor traffic for retail
stores, sales leads for direct marketers ...and just about
any other type of sales activity a business wants.
2. Designing Postcards is Simple and Uncomplicated
Designing an effective postcard is not complicated. It can
be as simple as printing your best small ad on a 4 x 6 card
and sending it to a list of potential prospects. Postcards
usually work best when the message is brief and the postcard
looks at first glance like a message from friend.
3. Printing Postcards is Easy and Inexpensive
You can print postcards with your own computer for about 1
or 2 cents each ...or have them printed professionally for
about 4 to 8 cents each.
4. There's a Special Low Postage Rate for Postcards
You can send any quantity of postcards by First Class Mail
in the US for only 23 cents each. The only requirement is
that your postcards must be at least 3 1/2 x 5 inches but no
larger than 4 1/4 x 6 inches.
5. Postcards Nearly Always Get Read
Because postcards are delivered "ready to read", almost
everybody will read it - even people who usually throw out
other types of direct mail without opening it.
6. Postcards Produce Fast Results
Because postcards are simple and easy to use - they produce
results fast. You can mail postcards within a few days of
deciding to use them ...and you'll start getting sales
activity 2 or 3 days later.
7. Postcards are effective for Generating Web site Traffic
One of the most effective postcard formats simply lists a
few benefits of a product or service on the card and tells
the reader to where they can get more information. This
makes them ideal for generating traffic to a web site.
8. Postcard Multiply Themselves
Postcards are like small billboards - and they are easy to
handle. They often get saved by recipients or passed on to
others ...providing additional exposure of your advertising
message.
9. Markets Can Be Precisely Targeted With Postcards
You can accurately target your best markets by sending
postcards only to mailing lists of prospects likely to be
interested in what you're offering ...and who also have a
history of acting on offers that interest them.
10. Postcard Marketing Results Are Easy To Measure
Postcards normally generate over 90 percent of their total
response within 7 to 10 days. This enables you to quickly
and accurately evaluate the results of a postcard campaign.
11. Postcards Put You in Control of Your Sales Activity
You can quickly boost (or reduce) your sales activity
anytime you want by simply regulating the number of
postcards you mail and how often you mail them.
12. Postcards Conceal Your Marketing from Competitors
Most advertising uses mass media where your competitors hear
or see what you are doing - and copy it. Postcard marketing
is personal. Only you and your prospects are aware of what
you are doing.
Postcards may be one of the best kept secrets of modern
marketing. They're highly effective, very low-cost, simple
to use ...and they work for any business. You're overlooking
a profitable marketing tool if don't use them.
Bob Leduc spent 20 years helping businesses like yours find
new customers and increase sales. He just released a New
Edition of his manual, How To Build Your Small Business Fast
With Simple Postcards ...and launched *BizTips from Bob*, a
newsletter to help small businesses grow and prosper. You'll
find his low-cost marketing methods at: http://BobLeduc.com
or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV
_______________________________
Online and offline marketing strategies must go hand in hand. I found postcards a valuable asset in my own marketing toolbox. Learn more about how you can be successful with your own homebusiness at http://www.smartecreation.com
