New Rules in Business

We live in a relative world. What I mean is whatever we think, say and do is looked at in relation to our reality, our world. Early on as babies we learned to conform to the rules of our parents, and then as we grow older, we accept the rules of society and business, often without ever challenging them.

We forget, however, that everyone we meet and interact with does not necessarily perceive the same reality. A factory worker has a different frame of reference than the CEO of a Fortune 500 company on how a business runs. The software engineer in India lives in quite a different culture than the farmer in Iowa, and, I'm sure, both measure their level of happiness and well-being on a different scale.

As we the world gets smaller and literally everyone can reach out globally to others through the internet, be it for recreation or business purposes, we ask the question:

What is the right frame of reference I should adhere to in my life and business?
Answer: Your own inner core values must be the compass leading you through life!

Granted, this is not always easy. For example, in business, what if my values seem to contradict what the business world calls "the the right way" to be successful and profitable?

Too often, those rule do not apply any longer and businesses try to hang on to them with the hope to maintain those profits of yesteryears.

Business rules have and will continue to change. Look at the world of Network Marketing and how it has revolutionized distribution and customer relations. In essence, Network Marketing allows individual affiliates and distributors to define their own values and live them every day.
It allows them to pick the people they want to work with, work as much or as little as they want, or in other words, again, to live in the freedom to define their own values and live them every day.

If you are in an employment situation that allows you to keep and live your personal values and goals - that's great. If not, you owe it to yourself to look around and find a better match.

Brian Tracy, my favorite coach and speaker, summarizes the Law of Business with its first law, the Law of Purpose:

"The purpose of a business is to create and keep a customer. This takes precendence over making a profit. Profits will follow when customers are created and kept."

As your own best customer first, search for your values and express them. Others will see those values in you and will be attracted to you, be it for business or friendship.

Andy Uhlig
http://www.smartecreation.com