Michael Green is amazing! His information is outstanding and helps me stay on top of current developements in my online businesses. His EasyEzineToolKit is no exception.

Andy Uhlig

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Why 'Filters' Make This A Surprisingly
Good Time To Start An EZINE

by Michael Green

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Everyone knows that email filtering has gone into overdrive
- and for a good reason.

With so much späm flying about, it would be virtually
impossible to make use of this modern communication medium,
without a few sensible filtering systems in place.

But unfortunately, this desirable quest to end the deluge
of unwanted email has had a very nasty side-effect for Ezine
Editors and Online Marketers everywhere. Now even legitimate
email is getting caught in the filter trap.

So whereas in the past, an Ezine Editor could write what
they liked without worrying too much about style and tone,
now they'll have to have close regard for the language and
punctuation used throughout. Otherwise their Ezine simply
won't get delivered.


EVERY CLOUD HAS A SILVER LINING

With every problem comes a silver lining, and it's no
different with email filters and the CAN-SPAM legislation.

While it is certainly true that as an Ezine Editor you'll
have to work harder than ever to ensure that your email
reaches its intended recipient, the rewards for achieving
your target reader are actually higher than ever.

That's because with so many other newsletters getting
automatically deleted prior to them even reaching the
subscriber, when yours gets through, you've most likely
already worked to gain the trust of your reader.


WHAT DOES THAT MEAN IN PRACTICE?

Basically, now it's only the quality newsletters that now
get delivered and if you are able to make yours number
amongst this group, then you are virtually guaranteed a
hearing from the end reader. Let's face it, if your Ezine
was junk, then it wouldn't have even reached their inbox.


HOW TO ENSURE THAT YOUR EZINE REACHES ITS TARGET:

ASK THEM TO ADD YOU TO THEIR FILTER AT SIGN-UP. This is
simple, yet surprisingly effective. During the sign-up
process for your newsletter, specifically remind your
recipient to add your email address to their filter
in order to let your Ezine through.


DOUBLE OPTIN is increasingly becoming a reliable way to
ensure that your newsletter has the credibility to reach
your recipient. Having gone through the process of
requesting that your reader confirms their registration,
make sure you remind them in the first line of each Ezine
you send them that they're receiving this following their
own double opt-in confirmation.


QUALITY, QUALITY, QUALITY. The most important step of all
is to ensure that the information that you're sending
your readers is pure quality. Avoid over-punctuation with
exclamation marks and avoid excessive use of that word
which means that something doesn't cost anything.


Writing in sensible, measured, tones will ensure that your
Ezine stands a good chance of actually being received. As
this article suggest, having been one of the 'chosen' few
to make it past the filters, you're going to stand an even
better chance of making an impact than in the old days.

Previously anyone's trashy newsletter could fill up an
inbox, but now only the best get through.

In many ways, there has therefore never been a better time
to start an Ezine than today.


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Michael Green is an accomplished Ezine editor and recognized
internet marketing expert. His Easy Ezine Toolkit sets the
benchmark for budding Ezine Editors everywhere and you can
find his highly recommended toolkit at EasyEzineToolkit
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