If you really want to start earning good commissions from the affiliate programs you join, then you must understand that hard-selling is not the way to go; this means that banners alone just won't do it, the best way to make an affiliate sale is to 'romance' your visitors into it...
This can be done by writing a product review, a personal endorsement or an article related to the topic or niche you are targeting and posting it on your website. Give your visitors good information and they'll consider you an expert on the subject... and of course, they'll be much more open to your suggestions or recommendations.
When you're writing the article or product review keep this in mind: The idea is not to sell, the idea is to get the prospect interested enough to go visit a website (a much easier task). Consider banners and other affiliate graphics as good re-inforcements for your message.
For more tips on advertising, go to http://www.advertisingknowhow.com
and http://www.advertisingknowhow.com/forum
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